Redefining Whitening toothpaste

Repel Stains Don’t Scrub them away with Abrasives

A new generation of whitening toothpaste is here - one that prioritises oral health, comfort, and lasting results. Eviwell Toothpaste challenges the norm of conventional whitening toothpastes by offering a non-abrasive, sensitivity-safe, and microbiome-conscious alternative. Eviwell Toothpaste focuses on delivering visibly brighter smiles without compromising enamel integrity or triggering sensitivity. By addressing the root causes of plaque, stains, and oral discomfort, it provides a

complete daily oral care solution that supports confidence and lasting protection.

A Performance-First Formulation with a Clean, Natural profile.

This toothpaste blends science and nature to offer effective, everyday care for people who want more from their oral routine. Eviwell Toothpaste stands for smart innovation in oral wellness: gentle yet effective, natural yet clinically inspired, and designed to restore trust in whitening products.

Shifting the Paradigm: Non-Abrasive Whitening Toothpaste that won’t abrade enamel

Traditional whitening toothpaste, often rely on abrasion to scrub away stains, sometimes with high relative dentine abrasion (RDA) values that can wear enamel or dentine and cause sensitive teeth. EverWell Bright Toothpaste redefines whitening by prioritising a non-abrasive approach. It targets staining and while preserving enamel/dentine integrity thereby reducing sensitivity.

“this stronger whitening effect was associated with increased abrasion” Soyeon K (2024). Whitening Efficacy of Toothpastes on Coffee-Stained Teeth: An Enamel Surface Analysis. International Dental Journal

Understanding Stains: Where They Come From and How They Form

Teas, coffees, wines, chocolates, berries, and related foods can lead to visible surface stains. Much of this staining is driven by tannins (tannic acid), polyphenols that bind to enamel over time. In general, addressing stains involves both preventing tannin adherence, and supporting the mouth’s natural defenses.

Supporting Science: Milk-Derived Proteins and Stain Reduction

Two milk-derived proteins—whey protein isolate (WPI) and casein—may help reduce staining from tannins through degradation of staining proteins for a brighter smile and interactions that limit tannin adhesion to enamel. It has proved to be an alternative therapeutic agent in tooth bleaching.

Whey Protein Isolate (WPI): a natural product derived from  milk

• Complexation: WPI can form complexes with tannins, effectively trapping the tannic acid molecules and preventing them from binding to teeth and causing stains.

• Adsorption: WPI may create a barrier on tooth surfaces, prevents tannic acid from reaching the tooth surface and causing staining

• Changing Tannic Acid's Properties: The interaction with WPI can alter the properties of tannic acid, potentially reducing its ability to stain.

• Overall: By interacting with tannins, Whey Proteins help reduce the perceptibility of staining.

Casein: a protein that occurs naturally milk

• Binds tannins: Casein has a high affinity for tannins, which helps prevent tannins from sticking to enamel and cause stains

• Protective barrier: casein creates a protective barrier on the teeth, reducing the risk of staining from tea, coffee, and other tannin-rich substances. It helps maintain teeth’s natural colour by neutralising staining agents.

• Remineralization and plaque management: Casein may support enamel remineralisation and help limit plaque buildup, contributing to a healthier oral surface.

“The addition of milk to tea significantly reduces the tea's ability to stain teeth. Casein was determined to be the component of milk that is responsible for preventing tea-induced staining of teeth to a similar order of magnitude that can be obtained by vital bleaching treatments.” Lee RJ, 2014. Prevention of tea-induced extrinsic tooth stain. Int J Dental Hyg.

Extrinsic Stains and the Role of Iron, Bacteria, and Gums

Extrinsic black stains on teeth are often caused by the interaction of iron in the saliva with other substances, such as certain bacteria or food particles. Chromogenic bacteria produce pigments that react with iron and saliva to create dark-brown stains on teeth, particularly near the gum line, often seen in young children.

Periodontal disease, such as gingivitis or periodontitis, can contribute to staining around the gum line due to blood exposure on plaque or tartar buildup.

“bovine lactoferrin as an effective therapy for reducing black stains by sequestering free iron and inhibiting anaerobic bacterial growth”

Shifa Fathima S (2024) Black Chromogenic Stains- Why, How and What now? 

Lactoferrin: A Natural Iron-Binding Protein Against Stains

Lactoferrin (Lf) is an iron-binding protein naturally found in saliva and milk. By binding iron in the saliva, lactoferrin inhibits the growth of some chromogenic bacteria that contribute to dental staining.

• Reduces iron available for pigment-producing bacteria

• Minimising iron-related extrinsic stains on teeth

• Supports a healthier oral environment by limiting certain bacterial growth

  
  

Why Milk-Derived Proteins vs. Simple Milk Application

Simply rinsing milk or brushing with milk is not a practical or reliable stain-prevention strategy. Milk contains lactose, a sugar that bacteria can ferment, potentially contributing to cariogenic activity if left on teeth and lead to tooth decay. A targeted, thoughtfully formulated toothpaste that leverages the stain-repelling properties of whey protein, casein, and lactoferrin provides a more reliable and hygienic approach for daily use.

What Makes Eviwell Bright Toothpaste Different

• Patent-pending formula featuring whey protein isolate, casein, and lactoferrin

• Non-abrasive whitening designed to repel stains while supports enamel health

• Actively repelling and inhibiting stains caused by tea, coffee, wine, berries, chocolate, certain foods and chromogenic bacteria.

• Sensitive-tooth-friendly

• Microbiome-conscious ingredients that work with your mouth’s natural ecosystem

• A clean, natural profile with clinically-inspired effectiveness for everyday use

• Aimed at restoring trust in whitening products by emphasising safety, comfort, and visible results

• A complete daily care solution that helps with plaque control, stain prevention, and comfort

In conjunction to routine dentist cleans, a soft toothbrush and soft brushing pressure along the gumline, EviWell Toothpaste, will help whiten teeth by preventing extrinsic stains.

A Call to Confidence: Everyday Whitening with Confidence

EviWell Bright Toothpaste is designed for people who want an effective, gentle whitening experience without compromising enamel health, sensitivity, or the mouth’s natural balance. It blends natural ingredients with a clinically inspired approach to deliver brighter smiles, daily comfort, and lasting protection.